IS BLOGGING BECOMING ALL A BIT TOO SERIOUS?
WHEN I first started this very blog back in 2012, I had no idea where it would take me.
If indeed anywhere!
I had no objectives or game plans, no goals to meet or things I ‘had to do’, just a real urge to write honestly about what it feels like – from my perspective- to be a woman in this world.
I can still remember the first blog post that resonated with people. It was this one here. My first golden post! A piece I was desperate to write and one that many people responded to, even though my audience at that time was teeny tiny and I could probably count my readers on just two hands.
It was the first time people commented on this blog. The first time I received some social media shares and I can remember it like it was yesterday, because it absolutely made my day!
I was so happy that people enjoyed it. So happy that it had ‘spoken to people’. I felt on top of the world.
It may sound a little bonkers but I often forget that people actually read my work. Writing is my happy bubble and as I’ve said many times before, I would still write even if no one popped along to visit this online world of mine.
I blog because I love it. I write because quite simply, I have to. Putting written words together is as necessary to me as the air that I breathe. Necessary and magic.
So I began with no desire other than just to create. But now, four years on? Well it’s safe to say that things have changed somewhat.
From a handful of readers, I now find myself with thousands popping by each month. And now besides just writing for myself and my audience, I also have clients to keep happy as I’m in the very fortunate position of being able to work with some super brands.
My blog has become my ‘job’ and my main source of income, putting food on the table for my daughter as much as helping to fill me up creatively.
And I see this everywhere now.
Hobby bloggers who have become professional ones. Blogger pals who have become commercial. Blogs are taking people places and the blogging future looks bright!
Yup, times have most definitely changed and are changing as I type.
New bloggers on the block are savvier and more commercially driven from the beginning whilst us more experienced bloggers are continuing to roll with the changes in the blogging world, as we strive to build on our success.
We can see the opportunities out there. Right in front of us. Hell lots of us have even experienced many of them!
Our future blogging success is dangling in the air, just waiting for us to grab it with both hands.
But yet why then I wonder, does it often feel so out of our reach?
As all bloggers will know, the biggest misconception about blogging itself, is that it’s ‘easy’ yet the truth of course is that it couldn’t be more different. A blogger’s work is demanding, relentless and all consuming. So much to do. So little time!
And I so can’t quite help but question, if perhaps we’re all beginning to take this blogging malarkey a bit too seriously? Or even if it’s getting the better of us?
If we are now allowing our blogs to run our lives, instead of us running them?
Around a month ago, I experienced a dark spell of a couple of days in which I seriously contemplated ending my blogging career. Nothing new there. I’ve experienced this a few times before although admittedly – perhaps because I’m pregnant – this time around, it was a little tougher to take.
The dark cloud soon lifted.
But the thing is, the more I look around, the more I am continually seeing bloggers suffer from serious doubt or major confidence dips. Talented, brilliant bloggers who sadly feel like they’re sinking in ‘to do’ lists and losing in the blogging arena.
Bloggers who have wonderful blogs and voices yet feel anything but proud or happy with what they have created.
Just why are so many fantastic bloggers feeling so bad about their online worlds? Is it the pressure? The competition? The never ending work?
And just when when did blogging become so hard?
Four years ago I was just happy to write and play around with this space of mine, secure in the knowledge that I’d found a small loyal readership and that blogging enabled me to to write openly and honestly.
The blogging community was growing but relatively small and there was little external demands. But now, it’s a different ball game.
There are rankings and awards (all of which can make you feel incredible or utterly miserable depending how it goes), Facebook groups you need to be active on, blogging tribes you ‘should’ join and social media channels that demand much more work than they ever did before.
Blogs are becoming brands and if you want to make a living from your blog, well the stakes get higher still.
Demands are tougher, competition is super high and dare I say it, but to me there is an overwhelming feeling of desperation within our community, that lingers over us all like a bad, dark cloud.
A desperation that I absolutely understand but nevertheless makes me sad.
Having a blog is one of the best things I have ever done and blogging for all of it’s many challenges, continues to bring me happiness and opportunities in droves that I could never have imagined.
But I’m becoming saddened to continually hear about talented bloggers who feel like their online space isn’t good enough. I’m frazzled by the continuous demands that face all of us and I’m really fed up with bloggers not being paid enough or respected as we deserve.
Blogging is brilliant. Blogging can absolutely be life changing. But when it’s starting to make so many of us feel miserable or desperate, I can’t help but wonder if it’s time for us to do something differently? To come at it from a kinder angle and take this blogging game with a great big pinch of salt?
Because if our blogs aren’t continually helping us to create a life we desire, then in my view, something has gone very, very wrong.