eCommerce continues to be an important industry and method for businesses to generate online revenue. However, many businesses believe that once they have an eCommerce system in place that they don’t need to make any further changes. This couldn’t be further from the truth.

If this is the approach that your or your organisation – no matter how big or small – has taken towards eCommerce, then it’s time to rethink your strategies. By continually improving your eCommerce system and generating new strategies, it’s inevitable that your online revenue will grow. But before thinking of implementing any eCommerce strategies, you need to ask the right questions about why you are making a change.

Are you looking to attract new customers? Increase the average order value? Improve the user experience to lower drop-off rates? These questions can help formulate a plan and a vision for your eCommerce approaches.

This shouldn’t just be a solitary process, of course; it should involve all aspects of your business, as well as any relevant staff. Looking to drive new customers? Then think about a website and splash page redesign. Need to keep loyal customers happy? Then think about the user friendlessness of your eCommerce system. Or do you need to drive more revenue? Look at ways of designing an eCommerce system that makes relevant suggestions to customers.

Three Ways To Make Customers Fall In Love With Your Brand 

Any brand or business wants their customers to fall in love with them as a brand. Whilst a single sale is good, your goal should always be to build lasting relationships with consumers. Keep them happy enough for long enough and your customers become your best advocates, your brand ambassadors.

Start by making a big gesture, like in any relationship. These are what are called ‘hero campaigns’. They are the marketing equivalent to giving a loved one a big gift. These are large, headline-grabbing marketing campaigns where you give something to customers.

It isn’t about the hard sell, it is about creating an experience for customers which is genuinely engaging. It should put a smile on peoples face. Think about why you stay with a partner or friend, is it their great sense of humour? Big gestures aside, an enduring friendship is based on things like shared times and jokes. For your brand, these experiences can be created and built through content marketing, giving content to people on a daily basis.

Like a good friend, you should be there every day for your customers, in good times and bad times. If something goes wrong with a customer order, your website or their account will be there for them. These are times when you can make your brand and its relationship with customers important and stand out. Be available 24 hours a day via social networks. Make sure your emails brand your business well and offer a good experience. Visit Templafy so you can manage all of your email templates to provide a consistent experience.

So there you have it: everything you need to know about winning with eCommerce. We hope that the information that has been provided will help you to excel.