INSTAGRAM STRATEGIES THAT WILL BOOST YOUR BLOG TRAFFIC
At the very core of a successful blog is getting enough regular traffic. In fact, traffic is the foundation on which you can build followers, likes, interactions, and shares. Of course, using social media platforms like Instagram for promotion can be an effective way of boosting traffic to your blog. The basics of which you can learn all about in my post below.
Share content
The first strategy you can make use of social media is simple, indeed. In fact, it is all about sharing your content.
Now there are several ways of going about this. With some bloggers choosing to share content that has previously been published on their blog.
Alternatively, you may wish to develop original content for your social media platforms, or even offer exclusive or sneak peeks. The reason being that this can help to both attract more followers and can create a buzz around your blogging brand as well.
From Instagram to your blog
Of course, to ensure that social media follows equates to blog readers, you need to do three things. The first is to link your blog address in your bio. Then refer to this as often as you can.
The second is to get good with #hashtags because that is the way things are filed on this platform, something that means your content can be easily found, shared, and promoted.
Lastly, it can also help to run a competition from time to time. In fact, offering prizes on a platform like Instagram for those followers heading over to subscribe to your blog can be a very effective way of boosting your traffic.
Be an expert
Next, if you want to boost your blog traffic, setting yourself up as an expert in your field on Instagram is a great idea. After all, it is a visual media and therefore lends itself well to tutorials and short videos. Then if people find your tutorials helpful, they are much more likely to check out your blog as well.
Of course, there are things you need to do to be accepted as an expert on Instagram. One is to follow and interact with all of the other top people in your field.
An instagram post on how to instagram! Meta or what?
Additionally, followers will look to see how many other people are subscribed to your Insta account, with higher rates being taken as a marker of legitimacy. With that in mind doing all you can to get more real Instagram followers can be a smart move. If you want to be taken seriously as an expert and effectively promote your blog, that is?
Interact with and engage your followers
Interaction is one of the biggest strengths of Instagram. Therefore you should definitely use it to help boost the traffic to your blog. In fact, because social media platforms designed around the sharing of opinions, they can be even more engaging than a traditional blog format.
To that end, be sure to regularly ask your followers what they like, and what they want to see more of as well. Something that will not just encourage interaction, but will provide useful information too. Info that you can then use to inform your choices on Instagram better. Which should, in turn, help to please your audience further and so increase traffic to your blog.
