If you do not have a website for your business, you need t make one now. Without a website, your business can seem as if it isn’t legitimate. Most people will look at a company’s website before they make a purchase, and they expect it to appear in a certain way. If the website has a lot of mistakes, is slow, doesn’t load correctly and has a wide range of other problems, people will think twice about buying from you.

That means you need to pay particular attention to your website. Another thing to consider is that most of your marketing material will point customers in your website’s direction. So, it does act as the final piece of marketing. Here are some ways to improve your website:

Update the Content Regularly

When you have a marketing drive, you need to update the home page to reflect this. If a customer clicks on your website from a piece of marking, such as a social media post, and the website does not reflect the reason why they clicked, they may think it was an error. So, you need the website to show this information in an obvious place. You also need to remove this once the campaign is over. This is how you execute a marketing campaign on your website effectively.

So, you could schedule a note in your diary to remind you to remove the content, or if your system allows you to, you may be able to set a timer within the content management system itself. Another reason to update content regularly is so that your website is more discoverable by the search engines. The search engine uses a range of parameters to find a website after a query has been input and one of them is how recently the content was updated. As it is impractical to constantly update your pages, you should have a blog. A blog gives you a chance to inform the customer on any topic of your choosing in relation to your business. You will want the blog to be attractive too, so ensure you add images and videos to it. You can purchase stock photos for your blog pretty easily too.

A Call to Action

Your website is there to convince your visitors to do something. Think about what you want your visitors to do when they arrive at your site. Common calls to action include having a space where people can sign up for an email list. Once you have an email, you have the ability to communicate with your potential customers regularly. Software such as MailChimp is a great way to add a signup box to your website.

Another common call to action is to encourage people to use your e-Commerce shop. A lot of businesses sell products online, and this means you need a shop. A call to action could be images of the products you want to sell, which are clickable, or a Shop Now button. Another popular call to action is a lead form. You want to anchorage your visitors to fill out a lead form which captures their contact information and gives you the opportunity to follow them up. A call to action needs to be placed in a prominent place, generally under the first main heading, to get a many users to click on it as possible.

Contact Information

It is a good idea to have your contact information in a prominent place on every page of your site. A general good rule of thumb is to have your contact detail in the header or footer. A minimum amount to include is your email address and phone number. This should be enough to satisfy most people.

Include Images and Videos

A text-heavy website is not the best strategy when it comes to designing a web page, let alone a homepage. You need attractive images and possibly a video too. A good home page photo is a picture of your team inside your business or even photos of your products.

Obviously, if you have a current marketing campaign, then this needs to show prominently. Videos are also a great way to connect with your visitor. It gives you that chance to demonstrate something interesting about your business and welcome your visitors in the way you want them to be welcomed. Remember, a video gives you a chance to show your brand better and give your company more personality. Text can be read wrong when it comes to tone and personality.