THERE are millions of blogs out there.
Millions of people sharing their stories, giving intimate glimpses of their lives and hoping to be noticed.
It’s hard to get your blog out there. It takes time, effort, resilience, creativity and bags of determination.
But if you’re not careful, a couple of bad moves (or one if you’re unlucky) and all that hard work of yours can go to pot.
Attracting people is easy. (Kinda).
But hanging onto readers, getting people to comment, share and love your stuff is far from it.
There’s so many reasons why I visit the blogs I love time and time again. But today, I want to talk about the other stuff. The other side of the coin.
The stuff that drives me nuts, puts me off and absolutely makes me stop visiting a blog.
Here are seven things that are a sure fire way to lose my interest. (And quite possibly other peoples too.)
I’m a stickler for manners in all aspects of life, but when it comes to blogging nothing turns me off a blog or blogger faster, than when someone is rude.
When someone asks you to RT a tweet with a link, even though they’ve never spoken to you before (or shared anything of yours). When someone spams a large group of people with the same message, asking for their time or attention, but gives little back. Bloggers who never ever respond to a tweet or comment that you’ve kindly sent them.
And the biggest one? Bloggers who are just plain rude in real life. (We’ve all met one of those.)
To care about your blog, I need to care about you. And that’s never going to happen if you’re rude or don’t give people the time of day.
LACK OF SPACE
When I’m reading copy, your copy, I need you to give me some space. Not a lot necessarily, but a little.
Enough for me to pause, take in your words and connect with you and your message.
As a trained journalist, the use of space was drilled into me from an early career age and with good reason too. Because too many words crammed together and too many long paragraphs just. puts. people. off.
You could have written the most magnificent blog post known to mankind, but trust me, if your copy looks crammed or doesn’t have space, then I will not get past the first sentence or two.
Space encourages engagement and lets your words shine. So use it wisely and use it often.
Behind each blog, is a person, which means… I need to see you. And I need to know your name.
Who are you? What do you look like? How do you sound?
Call me nosey but these are the things I need to know.
Logos are wonderful but when it comes to avatars, I want to see your beautiful rosy face. And when I pop on your blog, I want to know what you are called. Hell, I’d even love to hear your voice!
And if I can’t?
Well then you’re almost invisible to me. Why? Because I need a human being to connect to.
Yes, you can have an anonymous blog, yes, you’re entitled to share what you want to share, but for me, when I’m reading a blog or getting to know a blogger, I need to know who you are as a person.
Otherwise you just become another blog in a crammed blogging crowd.
Today’s post is written with love, for the bloggers.
So if it’s that’s not you, you may want to turn away now. I won’t hold it against you promise, although saying that I do think many of the principles here you could probably apply to any job or act, so feel free to stick around if you fancy.
Anyway blogger pals, I have a confession.
The other day I went right back into the Pouting In Heels archives, like right back in time and what I found, horrified me.
Because I realised that many – not all thankfully, but many – of my early posts had been utter garbage. Rubbish posts that did nothing and served no-one.
(Readers who have been with me from the beginning, I am truly sorry. And I hope to goodness, I’ve made it up to you since!)
I looked at some of them in utter horror at first and then finally, after getting over the shock, I did give myself a little pat on the back for improving so much. Because, trust me, I really have.
WRITING is one of my favourite things to do.
It’s also how I make a living, so I like to think that when it comes to stringing a sentence or two together I know what I’m doing! ;-)
Not everyone finds it easy though. It is, after all, a craft and to be honest, even the best writers are always looking at how they can improve and make their work better.
Writing is all about progression and striving for perfection. Sometimes words come easily, other times, they do not and have to be drawn out of you gently or pulled from your brain kicking and screaming. It’s true, words don’t always play ball.
As with everything, practice does makes perfect, but there are some ridiculously simple things you can do and implement in your work right away that will radically improve your writing style and make you a better communicator.
How do I know? Because I have learnt them, through my career, working a journalist and then as a marketing manager, and trust me, they work WONDERS.
Here in this short-ish vlog are my top five simple tips to improve your writing. (And I know what you’re thinking…why a vlog when you’re talking about writing?! Well, what can I say, it’s always good to shake things up and keep you lovely lot on your toes! )
I promise if you put them all into practice, you WILL see improvements. Words, they’re beautiful things aren’t they?!
Have a truly marvellous weekend folks! See you on Monday!
With love (and pouts)
Hello! I'm Kate - an award winning family & lifestyle blogger, freelance writer & mum.
1st book & 2nd baby both due in 2017. (Yep, I'm a little excited.)
Here I share my tales of how I try to strut my way - but often find myself hobbling (don't we all?!) - through life & parenting.
I do hope you'll enjoy what you read. Thanks so much for popping by. x