WHEN I found out I was pregnant, I made a pact with myself, that no matter how grotty, weeble-like or huge I would feel, I’d always do my best to look stylish and feminine.

I saw no reason to ditch my love for fashion and pretty things and optimistically thought that maternity wear would be just as fabulous as ‘ordinary’ clothing for women.

Unfortunately my experience to date has been disappointing (more on that another time) however… thankfully, thankfully, I have found one maternity clothing label which I absolutely love.

Ladies, it is with pleasure that I give my ‘pout of approval’ to Zoe Alexander UK maternity wear.

I came across this fabulous independent label whilst writing a freelance piece on maternity fashion a couple of months ago and am now the proud owner of a rather wonderful  Zoe Alexander maternity dress:


Maternity magic by Zoe Alexander UK – Me and the bump at 26 weeks

Make no mistake, this is the ONLY maternity fashion item that I have come across so far (I’m currently 27 weeks pregnant) which manages to make me still feel like me, at my very best.

I have worn it numerous times and can wholeheartedly say that whenever I slip it on, I instantly feel more stylish, glamorous and dare I say it… sexy! No mean feat I tell you when your tummy is expanding at a rather alarming rate!


Front view… accessorising with an old favourite necklace

Made from thick, soft jersey, this slimline bi-band dress hugs my curves -including the bump – in all the right places and is just an absolute pleasure to wear.

It’s incredibly comfortable (very important when you’re pregnant!), easy to wear (I never have to ‘adjust’ it) and effortlessly stylish. The only problem I have with it, is that because it’s long sleeved, I won’t be able to wear it in the warmer Summer months!

This stunning dress really celebrates the miracle of pregnancy and makes me feel gorgeous and for these two reasons alone, I will always love it. By proudly putting my bump on display, it enables me to relish this very special time in my life with bags of style.


From the back…

Celebrating and showcasing ‘the bump’ :-)

So, if you’re pregnant or hoping to be sometime in the future, I urge you to ignore high street maternity wear and invest in a classic, timeless piece by this inspirational UK label instead. You’ll feel and look ‘blooming’ marvellous, I promise.

Thank you ‘Zoe Alexander’ for helping me feel beautiful in pregnancy!

Till the next time,



All Zoe Alexander maternity pieces are made in the UK and if you normally struggle to find something to fit you perfectly, fear not! This ingenius brand also offers a bespoke, made to measure service too.

For more information visit: zoealexanderuk.com or connect on Twitter



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