ONCE you’ve been blogging for a while, the emails start appearing.

And boy doesn’t it feel good?!

Your inbox which was once pretty quiet starts to become a hive of activity and the fabulous happens – brands start to approach you!

They want to send you stuff and pay you for stuff and you do a great big leap of joy because you’ve made it! This blogging malarky is paying off you tell yourself!

You feel proud and wonderful and can see yourself, five years from now, working from a deserted beach on your laptop with a pina colada in hand.

Ah bliss.

And it is, until after a while you start to think that perhaps that kids toy you received for ‘free’ really wasn’t worth the 4-5 hours you spent writing about it, taking photos and promoting on social media.

And that, the sponsored bingo post you got paid £20 to publish, actually makes you feel a little uncomfortable now and doesn’t really tie in with what you’re all about.

If you’re honest much of the brand work you have done has left you feeling a little bit uncomfortable. You feel disappointed and confused as you realise that some of this working with brands stuff really isn’t what it’s cracked up to be.

But hey the emails keep coming and people like you, so you should just take whatever you can get right?!

Wrong. Wrong. Wrong.

I’ve been working for myself as a freelancer for over five years now and for the past four months as a professional blogger (meaning that my main source of income is now this very blog) and I gotta tell you when it comes to work offers, I have learned (the hard way!) that the very best thing you can do, for yourself AND your blog, right now, is to get choosy.

Really choosy. Picky even.

Some might tell you this is silly, crazy perhaps, because money and ‘free stuff’ (!) is money and ‘free stuff’ and all that jazz.

But to me, getting choosy or choosier isn’t about ‘the dollar’ and more about working smarter, being happier and creating a blog that I am proud of, that will stand the length of time.

A blog that speaks to you guys, is authentic and represents who I am.

Yes I’m fortunate that in some ways now, I can afford to be choosier but rather than looking at short term gains, I urge you all to start thinking about long term objectives and start thinking more about choice and freedom.

Afterall, what’s the point in creating our own blogs and working so god damn hard on them, if we feel we are not able to pick and choose?!

Not convinced?

Here are my top 5 reasons why (whenever you can), you should get pickier about what work you do and who you work with as a blogger.


get choosy


You’ll achieve better results

As a blogger (and freelancer), my reputation is my livelihood and whilst I know that I’m not perfect and that undoubtedly there will be times when mistakes will occur, on the whole I find that I’m much better at my job if I love the work that I’m doing and who I’m working with.

I always do my best to work as hard as I can for all of my clients, but let’s face it when you heart’s not in it, you’re just never going to be at your best.


You’ll be happier

Blogging is wonderful but also hard work! So you really need to love everything about it and be super proud of your blog, otherwise quite frankly, what on earth’s the point?

I love blogging but it can be ridiculously stressful at times and it’s rare that I ever get to take time off. But by being in control over the paid work that I do and choosing the brands  I work with more carefully, I manage to maintain my sense of freedom and keep my motivation levels high.

So next time you have to drag yourself to your laptop, because you’ve lost your blogging mojo, think long and hard:  Do you really love the work that you’re doing currently? And if not, what can you change?


It’ll be less stressful

I always try to be as professional, polite and courteous as is humanly possible.

Sometimes I may fail, but on the whole I think I manage pretty well. Juggling a number of different clients isn’t easy, but let me tell you, it becomes a million times more difficult when you work with people who aren’t as professional or courteous as they should or can be.

Clients or PRs who take forever to get back to you about something, never pay you on time or chop and change their minds like the wind, take up an awful lot of time and effort, therefore causing unnecessary stress and buckets of it.

So set high standards and where possible, only ever work with those people who keep things easy and with those whom it’s always a pleasure to do business with, NOT a chore.


You’ll gain more respect 

When it comes to setting standards, as human beings we naturally do it all the time.

You’ll only date such and such a person, you won’t work for anything less than (you fill in the blanks), your friends must be kind decent lovely folk etc, so why should it be any different when it comes to blogging or working for yourself?

It’s hard not to fall into that trap of being grateful for any paid work or opportunities that come your way ( as I did when I first started)  but actually, by setting clear standards, you’re showing that you respect yourself, your time and your talent.

If the boot was on the other foot and you were the client, just think which kind of blogger you would rather work with.

The one who takes any project and puts up with awkward clients because they’re so relieved to be working or the one who has standards, a healthy level of self-respect and who only ever works on projects and with people that they like and and believe in?

Yep thought so.


The sky’s your limit!

By being choosy with work, you pave the way for more exciting opportunities to come your way, ones you can really get your teeth into!

Yes, you may have to make more effort to find the kind of work that you desire but just think where that could lead you.

If we all stick doing what we’re doing, day in, day out, not only will blogging become dull but we’ll also suffer on a professional level too.

So step outside your comfort zone, think about what you want to work on and who with and get picky! The beauty of making a living or supplementing your income with your blog is ‘choice’ and ‘freedom’, so if somewhere along the line you’ve lost your way a little, take back the reigns of control and start getting choosier.

Who knows perhaps the client you don’t want, is a perfect fit for me and vice versa ;-)


With love,






This post is linked to #SundayStars

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37 Discussions on
  • Couldn’t agree more! I ignore the vast majority of approaches because they just don’t fit with my blog. Once you know the brands that do fit, put together a proposal and pitch to them! The worst they can do is say no

  • Love this. I recently lost my laptop charger (argh I know right?) but a week off made me realise how much better life feels without the stress. I love my blog though so have decided to be more choosy about what I take out and in the next few weeks have a good root through it to weed out anything I now realise isn’t really me. Sometimes it takes a while for the “oh wow they actually what me” feeling to move onto “do I want them”

    • Gosh, it really does Jules! I think too often we get sucked into what everyone else is doing too and feel that we have to keep up or that we’re failing if we’re not. But if you look at the big bloggers, they always advise holding out to work with better brands you love etc x

  • Really good post. It is in line with what I have been thinking. I want my blog to be distinguishable from the rest and also content wise I want on it things that will interest my readers. Wise words. It is good to hear fro someone doing it professionally.

    • Thanks Kirsten, it’s a hard balance to strike sometimes and I certainly don’t always get it right, but it’s about being authentic and honest to yourself and your blog isn’t it? I’ve learned as a blogger that it’s often best to look at the bigger picture, than a short term tiny gain. x

  • Spot on! I am still working at this – at the beginning of blogging it’s so exciting to get any opportunities that it’s hard to turn things down. I try to think to myself ‘does it make me happy or improve my life or my blog’ before committing to things now. #SundayStars

  • This is a great post (as always). I try to keep everything as related to my blog as possible. Or if I think it’s a fun addition to my blog or will maybe broaden it out a little, I go with it. I think it’s remember that it’s our right to say no! I’m not very good at saying no but am getting better at it! #sundaystars

  • Thanks for sharing this with #sundaystars.
    I was approached for the first time a couple of weeks ago to create content for a web site. They wanted to add a blog and wanted to use my blog post for it without paying much.

    Although initially I was jumping with the joy, I didn’t respond immediately but thought about it and asked other bloggers for advice. It would mean really writing specific content for them not the random stuff that I write. The time it would have taken, I decided to say ok, I’ll do one piece a week on a topic you choose and charge by the word. No pictures that would be extra.

    In a way I’m hoping they say sorry we can’t afford that! I like the randomness of my blog and if I’m busy and life takes over some weeks it doesn’t matter, it’s not a job and I don’t want it to turn into a chore.

  • Great advice! I’ve only just started to commit to my blog and I wholeheartedly agree it’s important to be as authentic as possible. But then I guess it could take a while to work out what fits you, your voice and your blog? It’s definitely a steep learning curve!

    #sundaystars x

  • Good advice. I used to be a hobby cake decorator. When I started taking paid jobs it lost it’s fun and became really stressful very quickly. I would bet it would be the same for blogging. I do find it hard to say no to people but I’m getting better.


  • Great post! I recently started receiving emails about reviews and sponsored posts and after thinking long and hard I turned most of them down. I just couldn’t see how most of what I was being asked to do would fit into my blog. Reading posts like this totally confirms my gut feeling. Thanks! #sundaystars

  • I’ve only done about 5/6 reviews in about two years because I’m not one for promoting something that didn’t fit my “brand” as it were. What has disappointed me recently though was an amazing opportunity with a very reputable brand came up, but it’s been over a week now and I’ve heard nothing after my first response. I’d have expected better than that but I’m lucky that I don’t have to kill myself chasing it because I don’t make money that way. It scares me to think, if I made a go of it, I’d have to hustle hustle hustle. xxx

  • Great post Kate and I couldn’t agree more I’m not a pro by any stretch but in the last couple months i have started to see this as well at first it was flattering anyone would like to work with me now I am being a lot more choosy it all got a bit much and I lost track of why I was doing it! #sundaystars

  • Such a refreshing post to read. Completely agree! Im definitely one of those bloggers out there that ers on the side of caution with reviews. In fact, pretty much all of the reviews that I have done have been unsponsored reviews that I have done because they are products we have bought and loved. I would like to start doing a few paid reviews, but im really selective becuase I want to review things that fit with me, my family and my blog so that my readers get reviews of things that I genuinely love and believe in. So your post was really helpful to read, thanks!

  • Fantastic advice, thank you for sharing! I’ve recently had to turn a few jobs down as I didn’t feel they were a good fit for me, my family and therefore my blog. I felt so bad afterwards though, like I should have accepted, but now you’ve made me realise I did the right thing :)

  • I completely agree. I’m a new blogger so for now I’m concentrating on building my own brand before I do anything else. At the moment my blog is a hobby rather than a job, so if it’s not enjoyable, it’s not worth doing. #sundaystars

  • You’re so right. I am at the point where I am getting very nice offers through and reviews coming in, but I can’t keep up with them all – and some just don’t fit my blog. Plus I want to keep my twine free for free writing too. I always reply but politely say why I can’t. I love this advice and definitely needed it right now :) and thanks for sharing it with #SundayStars

  • I completely agree, Kate. I’ve always viewed my blog as an extension of me, and I’ve always been extremely picky about what I will and won’t do. I’ll only write for brands I would genuinely recommend to friends and family or for causes I believe in. So, products my kids use are fine, as are charities I support. Pretty much everything else gets a polite ‘thanks but no thanks’. If I get one more PR contacting me saying that their online casino client is a perfect fit for my blog, I may vomit.

  • I couldn’t agree more and very well said. I am very choosy (almost too choosy!) about who I work with simply because my readers are the most important and I don’t want to write about stuff that isn’t true to my blog. Of course I have made mistakes along the way but my aim is always to feel proud of every post I publish – not that this happens every single time but that’s the goal anyway!

  • I haven’t had any direct approaches yet – too small – but a few brands have started following me on social media. It’s lovely, but my child is at least 10 years too old for them. Ah well. #brilliantblogposts

  • This is a great post and I completely agree. I’m fairly new to regular blogging (although my blog is over a year old) but I hope to try and stay true to me and what I write about x #Brilliantblogposts

  • I absolutely agree with all you said. From the start I didn’t just take any old thing offered to me because sometimes, quite frankly, it’s almost insulting what they offer. And there are some things I just don’t want to associate my blog with or I simply don’t even use the stuff I was asked to promote.

    Have a great week!

    Alex – Funky Jungle

  • It is very easy to get over-excited about opportunities coming your way. And it is very hard to say no, even when the money is fairly good. I tend to say no if I don’t think it will fit with my blog. I haven’t always done that but I’ve found that readers notice when you’re not entirely happy. You’re right, the best thing we can do for ourselves is be more choosy. Great post Kate.

    • Thanks so much Morgan. It is hard – especially when you are making a living from your blog – and i don’t always get it right, but yes ideally there needs to be a synergy with the brand and we should all get better at saying no! x

  • totally agree. I need to worry less about saying no. I hd one yesterday wanting 3 posts for a fivers worth of product! I felt bad saying jog on but really need to be doing it more often x

  • Wise words – I am getting better at this. I have no thanks to a product worth a few pounds recently and then had other great opportunities in the same week. I’m learning :) x

  • I totally agree with you. I think blog readers also get fed up if evry other post is a review/ sponsored post etc. I know I do! The posts I love reading about are by far and away the ones that add value and are helpful, inspiring or encouraging… like this one!

    • Ah thanks Fatima! It’s a hard balance at times, especially if you’re trying to make a living from you blog too, but I’m with you, all the blogs that I love offer VALUE.

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